What is Black Hat SEO?

Black Hat search engine optimization is usually defined as techniques that are used to get higher search rankings in a corrupt method. Many sites use black-hat SEO tactics to get more search engine traffic.

These black hat SEO techniques are disapproved of by the search engines, normally because they consider such methods misleading, and irrelevant to providing quality content to site visitors.

These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spam techniques on your Web site, you run the risk of being banned by search engines.

These black hat SEO techniques generally consist of one or more of the next characteristics:

1- Hidden text:

Hidden text is a text that visitor’s can’t see when they visit your webpage. Some webmasters will do this by adding keywords throughout their webpage without it interfering with what the visitors actually see. If you wanted to hide text, you would simply make the color of your text the same color of the background color.
With this techniques many website want to rank well but they have the potential risk of getting banned by Google.

2-Comments Tag:

Comments Tag allows you to hide keywords in your source code.

Here an example to spam with
comments tags, your keyword is Golf
<!–golf, play golf, professional golf, golf, golf, golf, golf, player golf, golf–>

3- Img Alt Tags:

Many webmasters try to stuff keywords into their website, allowing search engine to see their keywords. But not allowing visitors to notice any difference in their website.

Many sites use invisible or small 1 by 1 pixel images and then load them up with img alt tags that are keyword dense. Most search engines ignore this. Some sites use a huge string of keywords on every image. Here is an example of img alt tag:

alt=” golf, play golf, professional golf, golf, golf, golf, golf, player golf, golf,golf, play golf, professional golf, golf, golf, golf, golf, player golf, golf”>

4-Meta Tags stuffing:

meta tag stuffing is to put thousand of the same keywords into your Meta tags.

If you were to spam using a Meta description tag here is a good example of meta tags stuffing:

content=”golf, play golf, professional golf, golf, golf, golf, golf, player golf, golf;>

5-Meta Keywords tag -

The Meta keywords tag is used for misspellings and synonyms. Each phrase should be comma separated.

content=”golf,play golf, plays golf, professionals golf, professional golf, professionnal golf, golf, golf, player golf, golf”>