Many webmasters want to get top search engine rankings. To attain the objective, webmasters spend many efforts in doing link exchange and refine their meta tags and body content, however, they still overlook some issues. Let me explain why you should address these issues.

1. Select Wrong Content Management Software (CMS)
Rapid prototyping manufacturer, Star Prototype China, uses a web-based CMS provided by her web hosting company to construct her web sites. Yes, it is a easy to use software but it does not allow users to create different Title and Meta tags for different web pages and has limited characters. Obviously, it is no good for optimizing websites. In ideal case, every web page must has specific Title and Meta tags.

2. Use Javascript menu
Another rapid prototyping company, Rapman, uses Javascript to construct their navigation menu. However, many search engines do not “read” hyperlinks in Javascript. Therefore, Yahoo and Google only index their homepage. To solve the problem, you must use HTML hyperlinks so that search engines can follow and index them.

3. Employ Wrong SEO Company
A DC motor manufacturer, employed a black hat SEO company and caused her website banned by Google. The SEO company put 20 hidden links in tecoelectric’s website and this 20 hidden links were all clients of the SEO company and had no relationship with tecoelectric Motor. Tecoelectric Motor was told that this action could improve search engine rankings. Obviously, it is a cheat.

At last, Tecoelectric Motor required to remove those links and explained the whole story to Google to get their site unbanned.

4. Optimize Homepage Only
Many webmasters spend lots of time to optimize their website, but for their homepage only. You should also spend time to optimize the inner pages as well. It increases the likelihood of getting search engine traffic. In some occassion, it can give you a suprise. In one of our sites, an optimized inner page get more search engine traffic than the homepage.

5. Neglect interlink Structure
Webmasters neglect the fact that a well interlinking strcuture can enhance search engine rankings for all important web pages. First, your homepage must have hyperlink pointing to all important web pages, for example, through a navigation menu. Ideally, this nagivation menu should be added to all inner pages. In this way, link popularity can be distributed more efficiently to your web pages.

6. Create Dynamic Content with ?
For the ease of management, programmers prefer generates web pages dynamically. Dynamically-generated content can create session IDs and URLs that contain a “?” character with different parameters. To make sure search engines can index your web pages, your programmers must make sure that they use only 1-2 parameters and not forcing search engine spiders to begin a new session each time they visit your site.

7. Over Optimize during Aging Delay
Webmasters want traffic from Google and actually they want to get free Google traffic from day 1. But with Google’s aging delay in place for new sites, you may only see results after 6-12 months. In this period, new site webmasters tend to think that the result is due to insufficent optimization. They attempt to increase keyword density further, stuff keyword in Title and Meta tags. Unluckily, these kind of techniques are unwelcomed by search engines and could cause your site get banned.